Our Team
Maxine Friendmad
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Co Founder
Susan Naci
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Co founder
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Alex Rajic
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Annette Berry
Beawarecki
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Founder
Celkies
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Sales Manager
Marketing DirectorChloe Lloyd Jones
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Aubrey Bishai
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
Eden Abrahams
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Emily Culp
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Emmie Salaj
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerColleen Areinhart
Interim Head of Commercial North America, Estee Lauder Companies. Passionate Beauty Executive with over 20 years of brand experience focused on Account Management, Digital Media and Consumer Engagement.
Gail Simmons
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Founder
Glenda Hersh
Glenda Hersh is an Emmy Award-winning producer and Co-President & Co-CEO of Truly Original, one of television’s most celebrated producers of unscripted programming. She co-founded True Entertainment in 2000 alongside producing partner Steven Weinstock , and has spent over two decades helping shape the landscape of reality TV. Her producing legacy spans nearly every unscripted genre — from documentary and docusoap to competition, adventure, and lifestyle — with franchises and hits including The Real Housewives of Atlanta, The Real Housewives of Potomac, Summer House, Shahs of Sunset, Swamp People, Basketball Wives, Ink Master, Deal or No Deal and The Last Cowboy (with Taylor Sheridan), among dozens of others. Her shows have earned three Emmy Awards and ten Emmy nominations. Before founding True Entertainment, Glenda was a principal at New York Times Television , where she produced Trauma: Life in the ER — one of the earliest and most influential reality series — helping lay the groundwork for the genre she would go on to define. Before television, Glenda built her storytelling instincts on the ground as a journalist, reporting for UPI and AFP across Central America, Mexico, and Washington, D.C. Glenda is a Montreal-born, Brooklyn-loving, wine-curious mom to a teen, married to a passionate fly-fisherman and physician to the underserved.
Sales Manager
Heather Grizzle
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerErica Svec
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
Judi Rosenthal
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
FounderKim Naci
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Sales ManagerMarketing DirectorKristin Cohen
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerHilary Folher
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
Louisa St Pierre
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
FounderMarisa Ricciardi
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Sales ManagerMarketing DirectorMelanie Altarescu
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerLisa Somar
Lisa Somar is Co-Managing Director of Melville Management Corporation, a multi-generational Family Office for Leonard A. Lauder Family. The Family Office provides tax, financial reporting, collection management, and concierge services to four generations of Leonard A. Lauder Family. Previously, Lisa worked at Ernst & Young in the Boston Audit Practice.
Lisa earned a bachelor’s degree in accounting from Boston College and an MBA in Taxation from Baruch College. She is currently involved with various non-profit organizations.
Lisa resides with her husband and two daughters in New York City.
Nance Hastings
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
FounderRisa Needleman
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Sales ManagerMarketing DirectorSaskia Thompson
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerMona Patel
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Founder
Tanya Bishai
Guided by bell hooks' love ethic, Tanya is a joy multiplier and a truth-teller who believes that integrity and excellence are deeply intertwined. Whether she is advocating for the rights of women and girls, parenting with purpose, or turning a stranger into a friend, she moves with a singular mission: shifting the mood and advancing the collective.
As an Executive Fundraising Professional and Organizational Development Consultant, Tanya has spent over two decades strengthening the social sector. She specializes in navigating the complex intersection of corporate strategy and social impact, helping organizations transform ambitious visions into sustainable growth.
Currently serving as the Executive Director, Strategic Initiatives & Campaigns at Barnard College, she leverages a unique professional pedigree that blends Fortune 500 business development with high-level non-profit leadership.
Marketing DirectorZvia Schoenberg
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerSimimir
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.